Beet pulp (dried) is an excellent fiber source. Research suggests it may aid in decrease pathogenic bacteria and aids gut health. It is a recommended fiber for pets suffering from gastrointestinal issues, IBD, etc.

Alfalfa (Sun-cured) improves a pet's ability to absorb proteins and other nutrients, reduces allergies and has anti-inflammatory characteristics.

Apples provide both soluble and insoluble fiber, Vitamin C and Beta–Carotene. A high percentage of the fiber that an apple provides is soluble, and the majority of that is a type called pectin.

Blueberries are rich in Vitamins A & C, potassium, fiber and various caratenoids, which are valuable antioxidants.

Anchovy & Sardine Mealcontains Anchovy fish and Sardine fish, with the water removed and is a concentrated, highly digestible protein source.

Beef is the clean flesh derived from cattle and is limited to that part of the striated muscle which is skeletal or that which is found in the tongue or heart, with or without the accompanying and overlying fat and the portions of the skin, sinew, nerve and blood vessels which normally accompany the flesh. An excellent source of high quality protein.

Chicken Liver is liver specifically from chicken. It is an excellent source of high quality protein and a rich source of Vitamins A, D and virtually all of the B vitamins.

Chicken Meal is the dry rendered product of chickens. As the chicken cooks, fat and water are released, creating a concentrated, highly–digestible protein and fat source. It is an excellent source of Omega 6 fatty acids, which naturally support healthy coat and skin.

Brewers Dried Yeast is the dried non–fermentative, non–extracted yeast. It must contain not less than 35% crude protein. Brewer's yeast is usually added to foods to enhance palatability.

Ground Brown & White Rice are highly digestible grains. Brown rice still contains the hull which is high in fiber and minerals such as magnesium while white rice has had the fiber removed. Using a combination of the two helps achieve overall nutritional balance, as the white rice balances the nutrient density of brown rice to avoid over–delivering or offering an unhealthy excess of certain nutrients. White rice is a great choice of grain for dogs and cats with sensitive stomachs.

Oat Fiber is a purified form of fiber extracted from oat hulls. It is an excellent source of both soluble and insoluble fiber.

Barley offers modest amounts of slowly digested starch and the soluble fiber ß-glucan.

Canola Oil is obtained by extracting the oil from canola seeds. It cannot contain more than 3% impurities. The oil provides the animal with calories needed for energy and the essential fatty acid alpha–linoleic acid (an Omega-3 fatty acid) necessary for a healthy coat.

Chicken Fat is used to coat some of our pet foods after cooking as a highly palatable natural flavor that helps achieve the proper fatty acid profile necessary for healthy skin and coat. Holistic Select uses a naturally preserved chicken fat with mixed tocopherols (a source of natural Vitamin E) to maintain freshness. Fats do not cause allergies as they lack protein. Your pet can be allergic to chicken, but may not be allergic to chicken fat.

Menhaden Fish Oil An excellent source of long chain Omega 3 fatty acids which are critical for healthy skin and coat, proper body function.

Beet pulp (dried) is an excellent fiber source. Research suggests it may aid in decrease pathogenic bacteria and aids gut health. It is a recommended fiber for pets suffering from gastrointestinal issues, IBD, etc.

Inulin (also known as Chicory Root Extract)is a natural fiber and serves as a food source for the probiotics. Research shows it stimulates the growth of favorable bacteria (DFM's/Direct Fed Microbials) such as Lactobacillus. Combined with our high protein diets, it also aids in the reduction of gas.

Tomato Pomace is the mixture of tomato skins, pulp and crushed seeds, and is an excellent source of soluble fiber. The Pomace contains concentrated Lycopene, considered one of today's premier antioxidants, the benefits of which are actually enhanced by the heat during the cooking process.

Ascorbic Acid is a form of Vitamin C.

Beta–Carotene is an antioxidant. Research has shown that cell death occurs due to the process of oxidation, which is caused by what are called "free radicals". Antioxidants such as beta-carotene may help protect against free radicals.

Biotin is a B–vitamin included in most diets for pets. It is found in the intestinal tract and helps prevent dermatitis. It is essential for normal metabolism of fat and protein.

Calcium Iodate is a nutritional source of Iodine, which helps the thyroid to properly perform a multitude of body functions, including metabolism, nerve and muscle function and the growth of skin and hair.

Carrageenan Gum is the extract from the red seaweed found in the North Atlantic coastal regions. It is usually used in canned pet foods to bind water to improve the appearance of the product.

DHA, or docosahexaenoic acid, is an Omega-3 essential fatty acid essential for the neural development of mammals. DHA is a major structural component of the brain as well as the most abundant fatty acid in the brain. It plays a vital role in the development of the central nervous system and retinal function. The DHA in our recipes is sourced from Egg, Dehydrated Kelp, Fish Oil and Flaxseed, and supports brain and eye health.

See Live Micro-organism.

Flaxseed, also known as linseed, is rich in Omega 3 fatty acids and high in fiber. The Omega 3 fats in flaxseed have wide ranging health benefits, including cardiovascular, endocrine and immune system support, as well as improving coat shine and assisting the movement of food through the digestive system.